As the new TV commercial of Palawan Pawnshop Palawan Express Pera Padala was launch on Monday, May 28, 2018, its newest branch ambassador was finally revealed after several teasers circulated the internet days prior to the advertisement blitz happened.
Speculations were confirmed as actor, model, dancer, and former basketball player Andre Alonzo Forster Paras, better known as Andre Paras starred the latest commercial together with his father, Benjie Paras and the brand’s first and prominent endorser Mommy Dionisia.
Netizens raved as Andre is following his father in PPS PEPP’s bandwagon but he is in fact not totally new to the company. Andre was notably seen on different PPS PEPP events where he represented the brand on his father’s behalf. That is why it was no surprise to PPS PEPP Suki why he was the one chosen to be the newest brand ambassador.
Andre is expected to excite and enliven the Filipino masses especially the millennials. On the latest 30-second plot, Andre portrayed as a customer who pawned and remit money for his father in the province. The remittance was then claimed by his real-life father, Benjie at lightning speed to highlight Palawan Express’ mura (affordable), mabilis (speedy) and walang kuskos-balungos (hassle-free) service. The TVC gives emphasize on family, its connection, which the brand clearly attained with father and son Benjie and Andre Paras joining Mommy Dionisia Pacquiao.